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News > School News > The Evolution of Tiffin

The Evolution of Tiffin

A significant milestone in our School's history
4 Jun 2024
Written by Fiona Hatcher
School News

Over the course of this academic year, we have been working hard on a rebranding initiative to refresh and modernise Tiffin’s identity, ensuring it reflects the rich history and values that define our School.

The decision to rebrand Tiffin stemmed from the necessity to establish consistency across the School and modernise our logo to accommodate its use in technology and across other applications. It was imperative that we create a brand that resonates with our students, staff, Alumni and parents, and truly represents the spirit of Tiffin.

To achieve this, we engaged a professional branding company who collaborated closely with us throughout the process, ensuring our vision and objectives were effectively translated into our new identity. The design underwent multiple iterations, drawing inspiration from our school's heritage to inform our future direction. Please see the short video here that illustrates this exciting process.

Rebranding is a complex process and our goal is to gradually integrate our new identity over a series of planned phases. Some updates will be immediately visible, such as on the website and social media platforms, and others (such as new signage around the school site) will take place over a longer period of time.

We have carefully considered the financial and environmental implications of an updated uniform, and we are committed to ensuring that these changes will be managed thoughtfully and responsibly for everyone involved. As we embark on this exciting new chapter in Tiffin's history, we hope you will agree that the new branding reflects the vision, integrity, and rich history of our School and embraces positive change for the future.

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